The City Pass is a smart card that offers activity packages with which you will be able to save up to 40%. You only have to choose your favorite attractions and incorporate them in your card. We offer you a great range of more than 25 attractions such as London City Tour, activities, restaurants, tours and transport.

The card is available in four different formats: with 3, 5, 7 or 10 ticket options.

Attractions to choose from


Conditions and activities published on this page are only available with the purchase of the City Pass, the card which offers activity packages of 3, 5, 7 or 10 activities.

The City Pass/iVenture Card is a 'smart card' which allows you completely cash free entry or access to your choice of top experiences in London.

The City Pass/iVenture Card provides great value with substantial savings of up to 40% on usual costs and entry fees.

The validity period begins once you first redeem any of the benefits included in your package. Once you start using your pass, you have 5 consecutive days to see as much as you want before it expires. Bookings are valid for 6 months from date of purchase.

Once you've bought your iVenture Card London you don't have to pay to get into any of the attractions included in the pass and the more sights you see, the more money you save.

Every Pass comes with a free color handy guide with helpful maps and information on participating attractions and tours.


1. Select the package type that suits you best.

2. Buy your package securely and you pick it up from our handy Collection Point around London. Please remember you will be required to bring with you your receipt of purchase and present it to the staff at the Collection Point. Please allow 24 hours for your package to be available for pick up.

3. Plan your itinerary!

4. Present your iVenture Card on arrival at participating operators. Simply swipe your card and you’re in! Please note that some venues may require advanced bookings. You can check if you need to book in advance on the attraction boxes below.


You can find the list of collection points and more information about City Pass here.

If you have any question or comment, please do not hesitate to contact us: