• Collection points

    Pre-purchase your London iVenture Card through our official agents or online and you can pick up from our Collection Point in London. Details of the collection point will be printed on your receipt.

    Please remember you will be required to bring with you your receipt of purchase and present it to the staff at the Collection Point. Please allow 24 hours for your package to be available for pick up.

    Your pre-purchased London iVenture Card can be collected at:

    iVenture Redemption and Sales Centre
    Westminster Pier
    Victoria Embankment
    London SW1A 2JH

  • General information

    What is an City Pass/iVenture Card package?

    Each City Pass/ iVenture Card package includes a range of attractions, experiences  and popular things to do all on a single smartcard. Each iVenture Card is loaded with one iVenture package which includes entry to a selection of individual experiences such as cruises, tours or attractions. Your choice of experiences varies depending on which package you choose.

    Each package provides you with complete flexibility to create your own itinerary and convenience to see the things you want to see when you want. Each Package comes packed with a guide to all participating attractions so all you need to do is show your card and have all the fun!

    What are the benefits of an City Pass/ iVenture Card package?

    With your iVenture Card package you will receive amazing savings and value whether travelling alone or with your family and friends. Every package offers free admission to large range of attractions and experiences and the convenience of having it combined on one prepaid smartcard.

    Does the City Pass/ iVenture Card package come with a guide?

    Yes. Every iVenture card package comes with an easy-reference, colour guide with a map which provides details on participating operators including address, contact details and special offers. Operator details do change from time to time, so it is recommended that you view our online list of attractions and operator websites for the most up-to-date information.

    Is there an City Pass/ iVenture Card Package for children?

    Yes, there is a large range of exciting attractions, which kids will love. Our London iVenture Card packages are available for children aged between 4 and 15. Children who are 16 or older will need an Adult package. Children under the age of 4 may not need to purchase a pass as some locations will let them in without charging admission. We recommend London iVenture Card packages for all children aged 4 and up.

    Do you have a family City Pass/ iVenture Card package?

    No. There are currently no family packages available and each member of your party will require their own package. However the savings are substantial for family groups too. 

    How long is the City Pass/ iVenture package valid for?

    Unused benefits expire 1 month from the date your card is issued to you.

    What time does the London City Pass package run out?

    Your London City Pass package is valid for calendar days, not for 24-hour periods. It will run out on the final day of the 5 days duration. If you don’t use the package, unused benefits will expire 6 months from date of card issuance.

    Does the City Pass/ iVenture card need to be signed?

    Yes. All cardholders need to sign the card – both adults and children. For security purposes we recommend that you sign the card as soon as you receive it. Please note that once signed, no refunds or exchanged can be made.

    I have made a purchase on the webpage/app but I am not sure if it has been processed correctly. How can I know it?

    If the transaction has been processed correctly, you will receive a confirmation via email. Anyway, if you have coverage problems, do not make the purchase more than once until you receive the confirmation.

    I have made a purchase on the webpage/app but I have not received the voucher. What do I have to do?

    If you make a purchase and do not receive any email with the vouchers attached, please, contact us in and we will send them to you.

  • Attractions and other venues

    Do I need to show ID needed at the attraction or venue?

    No. Your iVenture Card is all you need to gain access to the attraction or venue. You will be asked to sign the back of your card before you start to use it. Once you reach your chosen attractions or venues, simply present your card at the admissions point.

    Do the iVenture Card packages include all attractions in a city or region?

    iVenture Card packages offer entry to a large range of the best attractions and venues available in a city or region. The range for each location varies by package and our range is growing all the time. Up to date information about the attractions in each package can be viewed in the included Attractions tab located in each package page.

    Are the attractions or venues open at all times?

    Many of our attractions or venues change their operating hours each day and throughout the course of the year. We recommend contacting them directly to confirm their opening times or visiting their websites to confirm details.

    Can I return to the same attraction using my iVenture Card?

    No. The iVenture Card is designed to show you around the city and see as much as you can, different attractions and experiences.

  • Planning

    Do I have to pre-book for any tours?

    No.  However due to limited availability on selected tours and experiences, we do recommend that you call ahead to reserve your place and we have noted this on these attraction in your easy-reference guide that accompanies your iVenture card package and also on each attraction listing online.

    Can I book in advance for any tours?

    Some of the attractions and experiences do need to be booked in advance. Phone numbers and booking procedures can be found in your iVenture Card package guide.

    Are there any special conditions for the attractions or other venues?

    Sometimes special conditions will apply. These may include height restrictions, opening restrictions or holiday supplements to be paid to the operator. Where special conditions apply, they have been noted with the operator listings in your iVenture Card package guide or view each attraction listing for the most up-to-date information.

    Can I buy an iVenture Card package as a gift?

    Yes. iVenture Card packages are an excellent gift for, kids, friends and relatives. When they start using their iVenture cards, they can simply sign the reverse. Cards are activated at the first time it is used.

    Can I purchase an iVenture Card package prior to arrival?

    Yes and we recommend it. iVenture Card packages can be purchased at


  • General information

    Which are the starting and finishing time? How frequently do the buses run?

    Red Shuttle

    Start time: 09.00

    End time: 17.00

    Frequency: every 30-60 minutes

    Yellow Original Tour

    Start time: 08.30

    End time: 18.00

    Frequency: every 5-20 minutes

    Orange British Museum

    Start time: 8.35

    End time: 17.30

    Frequency:  every 20 minutes

    Purple Shuttle

    Start time: 9.30

    End time: 17.00

    Frequency:  every 30-60 minutes

    British Museum Tour

    Start time: 08.25

    End time: 18.00

    Frequency: every 30 minutes

    Morning Silver Shuttle

    Start time: 8.00

    End time: 9.00

    Frequency: every 20 minutes

    Blue Royal Borough

    Start time: 8.00

    End time: 18.00

    Frequency: every 15-20 minutes


    Is there anybody on board who can provide me with more information about the service?

    The bus driver will be happy to answer any of your questions on-board. If you are close to any of our main stops, you can also turn to any of our London City Tour organisational staff.


    Where can I get on the bus?

    You can get on the bus at any one of our stops. If you don’t have a ticket yet, you can buy one on board.


    Can I go and come back with the same bus?

    The London City Tour routes operate along the same circuit, meaning that you can return to the bus stop where you picked up the bus or to any other stop at any time.


    How can I find the information about the service disruptions? 

    We inform about the service disruptions, we recommend you visit the website the specific day you are going to use the service. 

  • Our fleet of vehicles

    What are the buses like?

    Our buses are red (London City Tour) and white, red and blue (The Original Tour). All of them are double-decker buses with an open-air top deck. All of our buses should be entered by the front door and left by the rear door, except for wheelchairs which should enter via the rear door.


    How can I identify which bus is taking which route?

    There will be a digital panel on the front of each bus which indicates which route it will be following.


    Do the buses have audio guides?

    All of the London City Tour buses have an automatic audio guide system available in 11 different languages: English, Spanish, French, German, Italian, Russian, Chinese, Japanese, Portuguese (Portugal), Portuguese (Brazil) and Arabic. You will be given a free headset when you buy your ticket and all you have to do is choose the right channel to listen to.


    Are the buses covered and do they have a roof?

    Most of the buses are open-air. However, some of them have a partial covering for the upper deck. If you wish, you are also welcome to travel on the lower deck. For your own safety, you should always be seated in one of the available seats.


    Is there space for a wheelchair?

    All buses have access ramps and spaces for wheelchairs inside the vehicle. Each bus has the capacity to carry a maximum of one wheelchair.


    How can I connect to the on-board Wi-Fi?

    Our on-board Wi-Fi service is free of charge for all of our passengers. Please ask our on-board staff for more information.

  • Tickets and points of sale

    Can I change route on the same ticket?

    Yes, the ticket is valid for all the routes so you can get on and off at any stop on either route as long as you have a valid ticket.


    Where can I buy tickets?

    You can buy your ticket on-board any of the London City Tour or The Original Tour buses as well as at different points of sale around the city. We recommend buying your ticket from our web page or our app, as you can find several different discounts there.


    If I buy a two-day ticket, do I have to use it on two consecutive days?

    Yes, 48-hour tickets must be used on two consecutive days.


    Is there a group discount?

    London City Tour offers special prices to groups of 10 or more. Please get in touch with us via the contact section on our web page: where you can send us an e-mail and we will get back to you with our best offer.


    Can I hire out a whole bus for a private tour?

    Yes, London City Tour also offers special services for private groups. We can also personalise the service according to your wishes. Please get in touch with us via the contact section on our web page: where you can send us an e-mail and we will get back to you with our best offer.


    Is there a special reduced price for senior citizens and/or disabled passengers?

    London City Tour has prices for adults, children, families, students and seniors.


    From what age do children need to pay?

    Children up to and including the age of four go free of charge. Between the ages of 5 and 15 they pay a child’s ticket, and from the age of 16 they are considered adults.


    How much do the tickets cost?

    You can see our latest prices on our web page or free mobile application available free of charge from iTunes and Google Play.


    How long will my ticket be valid for?

    Your ticket will show the time it expires and will be valid from the moment you buy it.

    If you buy your ticket online or through one of our agents, you will be given a ticket or voucher which can be exchanged when getting on the bus for the first time. The ticket which you are given at this moment will show you the time it expires.


    Do I need to print my tickets if I buy them via the Internet?

    Yes, you have to present the voucher on paper when you first board the bus, where it will be exchanged for a ticket.

  • Guidelines and service

    Can I travel with luggage?

    Our buses do not have areas for the storage of luggage so you can only travel with hand luggage which you can carry and which do not occupy any extra seats, aisles, emergency exits or the area reserved for persons with reduced mobility. Unfortunately it is not possible to travel with large items of luggage or suitcases.


    Can I travel with a child’s pram?

    Yes. You will need to travel on the lower floor, and if possible the pram should be folded. The pram should be stored in the area reserved for wheelchairs. Please note, however, that wheelchair users have preference. If a wheelchair user wishes to board the vehicle, you will be required to remove the pram.


    Do I need to bring my own headset?

    No, you do not. When you buy your ticket, you will also be given a headset so that you can listen to our audio guide. However, if you wish, you’re more than welcome to bring your own headset and plug it into the bus’s sound system via the 3.5 mm mini jack connections.


    Are there any specific safety rules when travelling on-board?

    Due to the fact that our service is offered on moving buses, it is important to follow carefully all of the safety rules specified by the staff and described in the audio guide. It is not permitted to stand up, eat, drink, smoke or travel with an open umbrella on the upper deck while the vehicle is in motion or to throw anything off of the vehicle.


    Are animals accepted on-board?

    No animals or pets are allowed on board with the exception of guide dogs.


    Do I have priority access to the bus if I already have a ticket?

    No, all passengers are expected to wait in line at the stops regardless of whether they already have their ticket or not.


    Can I smoke on board the bus?

    No, it is prohibited to smoke anywhere on-board any of our buses.


    Is there a London City Tour mobile app I can download?

    Yes, we have a free mobile application for devices running iOS or Android which will help you get more out of your trip. The City Tour Worldwide app is available on iTunes and Google Play.


    Is there the possibility of going on any optional excursions?

    Ask our staff about the iVenture Card, which will give you access to the city’s main attractions as well as restaurants and excursions to towns close to London, as well as travel reduced price travel to the airport.

  • Issues

    I’ve lost my ticket. What should I do?

    Unfortunately it’s only possible to travel if you have a valid ticket. We cannot replace or exchange tickets which have been lost or stolen. Unfortunately we cannot accept any other proof of purchase or vouchers which have already been used.

    Once you have bought your ticket, please look after it as you will need to show it when getting on the bus and during routine inspections.

    It is the passenger’s responsibility to ensure that they have been given a ticket when entering the bus or to mention it to staff on the vehicle when purchasing the ticket.


    Do you have lost and found office?

    No, but if you lose anything on-board, please contact us via telephone or send an e-mail to


    Who should I write to if I wish to make a complaint about the service?

    If you are not fully satisfied with the service you received from the London City Tour, please contact us at our e-mail address: Please provide us with as much detail as possible so that we can study your case and get back to you quickly.


    I have made a purchase on the webpage/app but I am not sure if it has been processed correctly. How can I know it?

    If the transaction has been processed correctly, you will receive a confirmation via email. Anyway, if you have coverage problems, do not make the purchase more than once until you receive the confirmation.


    I have made a purchase on the webpage/app but I have not received the voucher. What do I have to do?

    If you make a purchase and do not receive any email with the vouchers attached, please, contact us in and we will send them to you.